Selling Incentives Sales Letter


A selling incentive sales letter is one wherein a company informs its customers about the launch of new products, additions to the existing products, to create a base for sales of its products by informing the customers about it. It is one of the most used methods for sales of products today. There are a variety of products in the market these days, and so there’s tough competition too. Hence, there is a need for the company to inform its customers about the new products along with providing some incentives with it so that the customer would be compelled to buy that product.

A selling incentive sales letter is a formal letter written by a company to its customers for increasing sales or building base of sales of new products introduced by them. It has to be written very professionally. It should mention all the features of the new products in a way that the customer would want try it out.


Sample :

The following is the sample of selling incentives sales letter.


Adhish Rateria,

Marketing Head,

LIO Pvt. Ltd.



Mahima Kedia,

PWR Apartments,


Subject: Sales letter.

Dear Mahima,

Warm greetings from our side. We hope you are doing fine. I am writing this letter to inform you regarding the launch of our latest product. You have been our customer since the inception of our company, and it deemed fit that you should be among the first ones to know about the latest product of our company and benefits related to it.

Keeping in mind the demand of our customers, we have finally launched a new tablet which will fulfill both the needs of the current generation and is cost effective as per its features. The detailed information regarding the product has been attached along with the letter. Do go through it. You have been with us for a long time now, and we know what are your likes when it comes to electronic gadgets. We do hope that we have fulfilled all your demands with the launch of this product.

Also, we have brought up a new scheme for our most prized customers. The first 100 customers to purchase our product shall be given lifetime discount card which means, they will have access to discount in all the products they buy from us for the rest of their lives. It is limited only to first 100 customers, so grab your product soon. Hoping to hear from you.

Thanking You

Yours Sincerely,

Adhish Rateria,

Marketing Head,

LIO Pvt. Ltd.

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