Sales Prospecting Letter, Sample & Format


A sales prospecting letter tells about the product or the service that the company has to offer and explains its uses and functions in depth. It is a useful tool to help a brand introduce its product and spread the much-needed word about it. It is essential to draft this letter in a proper format highlighting all the key points, key features, and key functions so that the user understands the product in one go and gets tempted to buy it. The information, claims and the offers related to the product should be genuine and accurate. Do not exaggerate and promise something you can’t offer.

If there are any hidden clauses or terms of conditions that could be applied, make sure to make a note of it. The letter should be properly written, and any grammatical error should be avoided. The tone should be persuasive, humble and amiable. It is a kind of promotion letter, make sure to list down every possible pro and con of the product. Do not show down on a competitor’s product. Mostly, sent to retailers, make sure you mention the name of the client.

Sample Letter

The following is a sample letter for Sales Prospecting Letter.


Mil Dominic,

Managing Director,

KON Printers,




Mr. Phillips Rayon,
PR Software Ltd,
98 Row Street,
HY56 1 RL,

Subject: Launch of MS 500

Dear Mr. Phillips,

We, KON Printers, are glad to introduce our new exclusive product to you that we launch to the world. We have been working on this product for two years. We have come up with a new gen printer that gives you the brightest colorful print. This printer has five new features, one of which is emergency printing which provides you with print outs in just a few seconds.

Also, the cost per print out is low due to its new advanced cartridges used. We have been in the market for a decade now and are aware of the customer needs. Also, the cartridges used in the printer are eco-friendly, so saves you a lot of money.

We are who we are because of our clients and with due respect would like to offer you an introductory discount of 25% on the printer. Along with this, we give you a discount of 10% on the cartridges.

Thank you for being a part of our journey! If there is anything that you would like to know about the product, feel free to contact us at ********** or email us your query at

Yours truly,

Mil Dominic,
Marketing Manager,
KM Company


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