Sales Promotion Letter


A Sales Promotion letter is written by a company to bring awareness of its sales on its products to its clients or potential customers. It could be a formal letter or an informal flyer form letter which lists the attractions of the sales event. This letter is meant to induce the reader to make a purchase. The letter must be cordially written in a simple language without making any mistakes so that it won’t create any confusions or misunderstandings.

Before beginning to write a letter like this, make sure that you are confident to write it alone, and if you feel that you are not confident enough to write a letter like this, then it is better to seek guidance from the sample letter that is given below, than making it a flop. Do not also forget to provide your contact information. If you are planning to give discounts, then it must be mentioned in the 1st paragraph of the letter itself.

Sample Letter


Mitch Sullivan,

Sales Manager,

Roland Music Enterprise,

4329 Tori Lane,

Salt Lake City,

UT 84111

August 23, 2010


Ellen L. Chambers,

Resource Manager,

Great Achievers Music School,

1880 Science Center Drive,

Weiser, ID 83672

Dear Ms. Chambers,

Subject: 30th Anniversary Sales Promotion

Hope this letter reaches to you at the best of your wealth.

I am writing this letter to invite you to partake on our happiness. I know that you haven’t understood a bit about what I said so here is the explanation of it. Our Roland Music is delighted to be turning 30 this DD/MM/YYYY, and as a token of appreciation for your kind patronage over these years, Roland Music is offering at least 20% discount on all its musical printed materials. There is also another 5% discount on top of its 10% sale discount on its musical instruments with purchases above $1000. Since you are a regular customer, you are given special discounts for the same which will be known when you pay a visit to our Roland Music.

There will be limited stock of particular instruments; so do come over early to get the best deals. However, orders can be taken during the sales promotion to enjoy the attractive discounts although new orders will take four weeks delivery after the sales promotion period.

We look forward to seeing you at Roland Music Enterprise’s 30th Anniversary sales on DD/MM/YYYY at our headquarters. It would be nice if you could spread a word about this to your family friends, relatives, etc. , which will be a great help to our services. Hope you would have a really good time, and I would be grateful if you could please visit our place. Please do bring your entire family, so that they won’t miss out such a great opportunity that is being provided by the Roland Music. If you do have any queries or clarifications, please don’t hesitate to contact us in either our mobile number ********** or our Email ID

Thank you.

Yours Sincerely,

Mitch Sullivan,

Sales Manager.

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