Sales Appointment Letter


Sales appointment letter is written by a salesman to promote a new scheme or service of his company. It is written to the old clients to make them aware of the new product. It is a good way of connecting with new ones also as a written letter creates a good image in the minds of the customers. It will give you an added advantage over others in the market. In this, you describe your product and also seek time so that you can meet them in person for further explanations.

As it is a formal letter, keep the tone of the letter formal. Make sure the letter is not too long. Keep it concise. Ensure there are no grammatical or spelling errors in the letter. Give a detailed and attractive description of the product or service so that the client is forced to give you time.



Priti Birgi




Deepak Singhal

Celly enterprises

Dear Maam,

It is a pleasure to invite valuable customers like you for the new scheme in our club. I am writing this letter to fix a meeting with you to give you the details regarding our new schemes. We can fix the appointment over the phone when ever you are free.

You have been a really valuable customer. Your interest in this new scheme will be highly appreciated. We have gain business with clients like you.  You have helped us a lot in increasing our customer base. Customers like you have given us a chance to take new initiatives. Through you contacts, we have gained a lot of customers. For a few customers like you, we have come up with the discount of 20% on gymnasiums, Jacuzzi, spa, dietitian and swimming pool. You will get a four-year membership on discounted amount for the above-mentioned facilities for your family members and you. You will get a special gift for all the four years during our anniversary celebrations.

I will provide you with all the details when I meet you. I hope you will be interested in our schemes. I am enclosing a brochure for your perusal. I am looking forward to meeting you. Your interest in our new club scheme will be extremely appreciated.

Thank you for your interest in us and being with us all these years. We love and respect your services and interest in us. Our Umed Club is glad to have a customer like you. We will appreciate if you fix the appointment for next week. I hope to see you soon regarding the same.

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