Sales And Marketing Letter


Sales and marketing letters are effective ways and means for a company to promote their new product or collection. These days most companies use a letter to launch their new collection or products or service. Writing letters to long-standing customers will help in retaining their trust, and it can also be written to new clients to attract them and gain an edge over others in the market. There are many ways through which one can do marketing, but writing letter is the best as it gives a personal touch.

As it is a formal letter, the recipient should¬†keep the tone formal. Don’t make the letter too long and keep it to the point. Make sure there are no grammatical or spelling errors. Give a detailed account of the product you’re introducing or launching in the letter. The description should be written in such a way that it appeals to the customer and he or she decided to buy it. You can also give details of offers or discounts if any.

Sample Letter:

The following letter is a sample of a sales and marketing letter.


Shreshth collection




Ramesh Gupta

Manager Gupta Textiles

Subject: Introduction of new chikan line.

Dear Mr. Gupta,

We, from Shreshth Collection, write this letter to introduce our new range of collection to you. This summer we have introduced a brand new floral range of kurtas, skirts, palazzos, suit and saree material. The clothes and pieces are made from cool summer cloth to help you beat the heat in a fashionable and stylish way. Our collection is made of the finest pieces and all the work done is handmade done by the finest artists.

As our association has been a long standing one and you have been our most trusted client, so we would like to offer you a 15% discount on the first ten pieces from each of our variety. Also, there will be a lucky draw where two lucky customers will get a fully paid two nights three days stay in Goa- the land of beautiful beaches. We also assure you of getting your pieces delivered on time and in the right condition.

We hope to hear from you soon. Thank you for your time and patience.


Yours sincerely,

Shreshth Collection


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