Product Update Sales Letter


Product Update Sales Letter is written by the organization that has created the product to inform its clients or customers about an upgrade in the item. Sometimes, a product that is expected to hit the stores is not received warmly due to flaws in that product. The flaws may also be accompanied by negative reviews from the clients and customers. Hence, it becomes necessary for the organization to inform the clients and customers that the flaws have been removed, and the product has been further enhanced.

The writer should mention in detail in the letter the defects have been cleared in the product and the features that have been added to the product to make it better than before. The information provided must be authentic, and amplification of any of the features must be avoided. The writer must conclude the letter by assuring the client that he or she shall have an enriching experience by using the product now.

 Sample Letter

The following is a sample of a Product Update Sales Letter.


Peter Smith

Senior Sales Manager,

Smith Cosmetics and Beauty Products,

43-Hedges Avenue

Melbourne, ME 3003,




Charlie Jones

213-La Trobe Street,

Melbourne, ME 3000,


Subject: Upgradation of Clear Essential Pimple Free Skin Cream

Dear Mr. Charlie Jones,

It is with great pleasure that we announce to you that Smith Cosmetics and Beauty Products has successfully upgraded the beauty product Clear Essential Pimple Free Skin Cream. Our team has worked efficiently on all the complaints received from our dear customers to improve the product.

During the launch of the product, we were very confident that the product shall provide our customers and clients the utmost satisfaction of having a great skin, free of pimples and scars of any kind. However, the product had seemed to disappoint our customers and us due to certain errors in its contents. As per the complaints that we had received, the product had a bleaching and irritating effect when applied on the skin, thereby damaging the skin further. However, our team has restored the product to a desirable state. The cream has been tested, and we are glad to announce to you that the results are satisfactory.

We can assure you that your experience this time shall be a pleasing one. We hope that the faith you had in our products is not departed due to the unsatisfactory results of the product before the improvement.

Thanking you for your cooperation.

Yours sincerely,

Peter Smith

Senior Sales Manager,

Smith Cosmetics and Beauty Products

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