Insurance Sales Letter

Introduction :

A sales letter is now counted of huge importance when it comes to any business. They help in gaining customers during the commencement of any business. Insurance plays an important part in everyone’s life. As we know that life is full of uncertainty, we do everything in our power to protect the family from the same. An insurance sales letter contains all the important point regarding the various policies offered by an insurance company. It not only helps the company in gaining customers but also provides the customer a better understanding of the policy so that they can choose the one that suits them the best.

An Insurance sales letter is a formal letter written by an insurance company to the consumers or customers to inform them regarding the various policies offered by their business. It should cover all the points and also how they would benefit from the particular policy.


Sample :

The following is the sample of insurance sales letter.



Dia Shukla,

Sales Manager,

Niti Insurance.



Shubhmoy Chattopadhaya,

D-4, Jindal Campus,


Subject – Insurance Sales letter,

Dear Sir,

I am writing to you on behalf of Niti Insurance to make you aware of the various policies launched by our company in the recent past for people of any age group. As you know, insurance is an important decision that almost everyone has to make to safeguard their loved ones from the uncertainties of life. Keeping that in mind, we have come up with various policies that you can benefit from.

We have introduced two policies only for the sake of children, to finance their education as you know how the cost is rising rapidly with the passing years. Next, we have policies for the working people too, so that they can save a part of their money that they utilize later on when they can’t work, i.e., after their retirement. We also have a policy for the old age people, so that they can live the rest of their lives peacefully without having to ask for money from someone else.

I have attached a proper detailed file regarding all the policies along with this letter. If you have any queries, feel free to contact me. If you want, one of our people can come to your home to explain you the benefits of the policies listed. We have always kept our customers in mind while framing any policy, so we hope that you do benefit from them.

Yours Sincerely,

Dia Shukla,

Sales Manager,

Niti Insurance.


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