Insurance Prospecting Letter


Insurance prospecting letter is written to introduce new insurance schemes to your clients. It is a good way to keep in touch with old customers and attract new ones. Writing letter adds a personal touch and will give you an edge over others in the market. It also makes the client feels important.  In this letter, you can provide details of the new schemes and offers introduced. The letter should be written in such a way that it attracts the clients towards your scheme.

As it is a formal letter, keep the tone of the letter formal and crisp. Make sure the letter is not too long, and there are no spelling or grammatical errors in the letter. In the letter give a detailed account of the latest scheme and the benefits associated with it. Also, include your contact details for the clients to get in touch with you. At the end of the letter, thank the clients for their time and patience.

Sample Letter:


Daniel Weber

Sales department

Max Insurance






Shalini Sharma

Dear ma’am,

I, Daniel Weber, on behalf of Max Insurance am writing this letter to introduce our latest life insurance scheme launched yesterday. We cater to provide affordable insurance plans that provide full protection and financial stability to your loved ones in case of any unforeseen events. Our latest insurance scheme will provide the highest life insurance coverage for the lowest premiums during the period of the plan. This is highly essential as the needs of the family have to be secured.

The Insurance Plan by Max Insurance Life provides you with the advantage of large life insurance cover for an affordable premium. Risks such as accidents are available and can be attached to the plans and provide a wider protection to your family.

Our scheme will Provide financial security at an affordable price and make sure that your family has security always. The standard of living that a member maintained for his or her family will be same even in their absence.

All you have to do is select one plan and then a mode of payment. One of our agents can come to your home to complete the process. You can rest assured of a safe and secure process.

We hope for a favorable response from you as you have been our most valuable client.

Thanking you.

Yours sincerely,

Daniel Weber


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