General Sales Letter


General sales letter these days are written to promote a new collection or design by a company. It can be written to old clients to increase the trust quotient and to new ones to attract them. In this letter, you elaborately describe your new product like its quality, manufacture, etc. It should be written in such a manner that it attracts the attention of your clients and compels them to buy it. This letter makes your customer feel important in the way that they were the first to get informed when the new product or design was launched.

The letter should be attractive to read. It helps in enhancing the brand value of the company in the market. It creates a positive impression for the company in the minds of the clients. As it is a formal letter, keep the content warm and concise. Make sure the letter is free of any grammatical or spelling errors. At the end of the letter, do send warm wishes for the clients and thank them for their time and cooperation.


Sample Letter:

Following is a sample of General Sals Letter.



Shreshta Collection







Kota Silk Ltd.




Dear Ma’am,

This summer, the Shreshta Collection brings to you, our latest Chikan collection ranging from suit, sarees, Kurtis including both readymade pieces and material. The fabric is summer cool to keep you beat the heat in the most comfortable and fashionable way possible. Our collection is handmade by the finest artists in the streets of Lucknow and is handpicked by us as well as made available to you at your doorstep. Our collection is available in every size for every girl. The price ranges from the lower to the higher end. In short, there is something for each and every one of us.

As our association has been a long-standing and happy one, we are informing you first through this letter. You are well aware of the quality of our products as only the finest fabric is chosen by us. We would offer a special discount to your company. We promise to supply you with your requirements as soon as we receive your order. You know that no one serves chikan like us in the market.

Thank you for giving us your time. We look forward to hearing from you soon.

Yours sincerely

Shreshtha Vijay

Shreshta collection

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