Effective Sales Letter


An effective sales letter is a letter written by a sales owner or their assistants in order to sell a product of theirs. Since the letter is sent by many others and especially by your customers, it must have a high standard. You cannot only write something and forward it to them. You must include all the necessary details about the sale that is going to happen, and they must be invited for the same. If you are planning to have any discounts in your sale, then you must necessarily mention that, so that many of them will turn up. The dates must be mentioned correctly to avoid later confusions and doubts.

Providing your number in the letter, for further queries and doubts can make a trusted sales man of that area. Before concluding the letter, it would be nice if you could mention that the customers are more important, and so suggestions are welcome so that many of them will feel like coming to the sale and buying something since their opinion about the same is also being asked. This letter serves the purpose of gaining maximum involvement of your customers in the sale.

Sample Letter


Oommen Philip,


Akshara Garments,

East Tambaram,


16 May 2017


Ashush Abraham,

No.4D Seem apartments,

East Tambaram,


Dear Mr. Ashush,

Hope this letter reaches to you at the best of your health.

This letter serves to inform you about the grand sale of our items that will happen at our showroom on this Sunday DD/MM/YYYY.

I would be highly obliged if you could please do come and join us on our special day of the 25th year, and the grand sale is happening as the silver jubilee celebration of the same. It is our policy to have all our regular customers present there when something special happens. It is with great pleasure and delight that I am inviting you and your family for the auspicious occasion which will be followed by the grand sale. Trust me; many gifts are awaiting you. We thank you wholeheartedly.

We are very happy to let you know that there will be discount sales on that day. You can also invite your relatives and have an awesome time shopping with us. If you have any doubts or clarifications regarding the same, you can contact me at **********. My assistants or I will be handling the phone calls.

Looking forward to meeting you soon!

Thanking You,

Yours Truly,




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