Direct Marketing Letter


A direct marketing letter is a letter written by a company to its customer to directly market its products. Due to a variety of products available in the market, companies try their best to woo clients by offering them best of their products. However, only making quality products doesn’t ensure their sales. It has to be backed up by extensive marketing so that the customers know about the products and can make a decision regarding buying it. It is even more efficient when the company approaches its customers directly.

A direct marketing letter is a formal letter containing details of the product to be marketed and is addressed to customers. It should be written compellingly so that the customer is influenced by it and wants to immediately buy the product. Once through the letter, check it for its grammatical correctness. Mention correct facts regarding the product and do not mislead the reader.

Sample Letter

The following is the sample of direct marketing letter.


Devnandan Sahu,

Marketing Head,

TOR Cosmetics Pvt. Ltd.



Himanshi Mehar,

F-228, TREX Apartments,

New Delhi.

Subject – Product Introduction.

Dear Himanshi,

Hello! How are things at your end? In this summer season, it is becoming exceedingly difficult to decide what to wear. While some wish to wear a summer dress, to flaunt their skin and soak summer sun to get some tan, excess tanning could lead to damage of skin. However, we have come to a solution of all your problems!

Keeping in mind the skin type of our customers, with the help of best dermatologists, w have finally created a sunscreen that not only protects you from excess sun tan but also gives your skin a matte look. Our new product – The ‘Perfect Sunscreen’ does not harm your skin and suits all skin types. It also doesn’t cause the person using it to sweat, as it happens with other sunblocks. Instead, it gives face the perfect makeup and ever ready look, which will make you feel free to walk around even in the sun.

Why compromise with your dressing style just because you may get tanned? Hate to cover your face while going out just to avoid the excess tan? Well, this summer, feel free to flaunt your favorite summer dress without the worry of getting the extra tan. We have the sunblock available in SPF 20, 30, 40 & 50. You can order as per the climatic conditions of your area. So, what are you waiting for? Go on, and order before the first batch of stock finishes. Also, avail a 30% discount on the first batch of the product. You can place your order by calling on 00-91-xxxx-xxx-xxx

Thanking You

Yours Sincerely,

Devnandan Sahu,

Marketing Head,

TOR Cosmetics Pvt. Ltd.

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