Customer Introduction Letter


Customer introduction letter is written by a new employee of a company to establish relations with the clients. These letters are written by businesses to new customers, who can either be individuals or corporations. It is written so that a customer-salesperson relation can be started and maintained. The letter should be written in such a way that the product introduced by you is appealing to the customers.  You can attach your brochure along with the letter.

As it is a formal letter, keep the tone of the letter formal. Make sure the letter is crisp, to the point and not very long. Double check to ensure there are no spelling or grammatical errors in the letter. You can describe your product or services in a detailed way through the letter.  At the end of the letter mention that you hope to hear from them soon and also thank the recipient for their time and cooperation.

Sample Letter:


Priti Birgi

Sales Department

Axis Enterprises





Shalini Sharma

Sharma & Co.

Dear ma’am,

I, Priti Birgi, on behalf of Axis Enterprises write this letter to introduce our latest range of skirts, palazzos, suit and saree material and ready made pieces. The clothes and pieces are made from cool summer cloth to help you beat the heat in a fashionable and stylish way. Our collection is made of the finest pieces and all the work done is handmade done by the finest artists. This time we have also introduced a floral range to keep up with the latest trend. Our pieces in available in all the sizes thus making it a one stop solution for everyone’s needs. This time we are also bringing a completely new range of Kota dupattas which are bright and colorful.

As our association has been a long standing one and you have been our most trusted client, so we would like to offer you a 15% discount on the first ten pieces from each of our variety. Also, there will be a lucky draw where two lucky customers will get a fully paid two nights three days stay in Goa- the land of beautiful beaches. We also assure you of getting your pieces delivered on time and in the right condition.

We hope to hear from you soon. Thank you for your time, patience and cooperation.

Yours sincerely

Priti Birgi

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