Customer Appreciation Letter


A Customer appreciation letter is written by a company to its customer for the strong and loyal patronage or support exhibited by the customer. This letter is a good form of contact with the customer as well as to foster the relationship between the company and the customer. A word of appreciation for the customer will win the customer’s heart for the company.

Through a Customer appreciation letter, you can express your sincere gratitude towards your customer for their constant support and appreciate them. Also, you can let them know how much you value their feedbacks. You can enclose a brochure of your organization explaining the milestones that your company had achieved in the recent years due to the customer’s support. The letter is important and should be drafted well. It helps in making the customers feel special and thus help in increasing their loyalty to the brand or company

Sample  Letter

The below is the sample letter of Customer Appreciation Letter.


Harold P. Gould,

Sales Manager,

Generic Industry Products,

1688 Ridge Road,
San Antonio, TX 32444,



David Potter,

Halle Retail Industry,

3017 Oxford Court,

San Antonio, TX 78205,

Dear Sir/Madam, Customer Appreciation

Subject: Customer Appreciation

On behalf of Generic Industry Products, I am writing to express our appreciation of your strong patronage for our goods and services over these years. We are delighted to be associated with you in the business. As the New Year gets going, all of us at Generic Industry Products look forward to another successful year together with you.

We hope to be able to continue serving you this year better than before. We appreciate your feedback and suggestions to improve our products and services as they are valuable comments to us. Thank you again for your strong support. We have more exciting promotions to fill your year. Call us for more information on the below-given number or check out the new products on our website.

Here with this letter, We have enclosed a brochure and a feedback form which you can fill and send it back at free of cost since it is a two-way pay post. Further, we have also enclosed a coupon worth of rupees thousand(1000/-) which you can avail before January 30th.

Happy New year to you and your family in Advance.

Log on to

Call us at 1800-999-3939

Yours sincerely,

Harold P. Gould

Sales Manager,

Generic Industry Products


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