Counter Proposal Letter

Counter Proposal Letter


A counter proposal letter can be written by one proposing company to a second company with the purpose of offering a second proposal to the second company for a reconsideration of business collaboration. A counter proposal is usually written when the second company responds with further information as a point of negotiation which the proposing company can adjust in its proposal to meet those requirements. When the second company usually is not entirely satisfied with the terms and conditions of the initial proposal, a counter proposal letter is written.

A counter proposal letter is usually written in a formal manner as it is used for official purposes. While writing a counter proposal the second company must ensure that they specify what they want in the agreement and elaborate on the terms and conditions. If they believe that the terms and condition could be worked out with a meeting, then they can suggest such an idea.


Sample Letter

The following is a sample of a Counter Proposal Letter


Karl N. Murdock

Sales Manager

Trojan Technology Industry

920 Aaron Smith Drive
York, PA 17404



E. R. Bell

Contract Manager

Crème Enterprise

4398 Lucky Duck Drive
Penn Hills, PA 15235

Dear Sir

Subject: Counter Proposal of Business Venture

Thank you for your invaluable feedback on our recent proposal to the upgrading of your business systems. Technology is pleased to revise our earlier proposal to accommodate the several requests you made, as follows, for your further reconsideration of accepting Trojan’s proposal.

Amendments to Proposal:

1.1       Total proposal can be paid accordingly: 50% upon confirmed acceptance of the proposal, 30% upon complete handover and 20% after completion of training & official launching.

1.2       All equipment supplied by Trojan Technology shall enjoy a 5% discount off the retail prices.

Trojan Technology Industry is pleased to make the above amendments. These amendments are quite essential for our Trojan Technology, and we hope that you consider it before actually making a decision. We look forward to receiving your confirmed acceptance of our counter proposal.

If you have any trouble with these amendments or want to change/negotiate other conditions further, we would suggest that the members of the Boards of our companies meet and discuss the topic. The contact details of our senior manager are attached with this letter so that you can correspond. We hope to hear from you soon. With the clearance of the proposal from either side if and when the meeting occurs, it would indeed be wonderful to start a partnership with your company that we certainly hope would result in success.

Thanking You

Yours Sincerely

Karl N. Murdock

Sales Manager

Trojan Technology Industry

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