Business Letter Greeting


A Business Letter greeting is written by a company to its clients or customers to keep in touch and to bond with its customers. This business greeting letter gives a personal touch to the client who will be more inclined to deal with the company than if no contact was made by the firm to its customers.

This greeting letter serves the company to make a stronger bond with its clients. Care should be taken while writing this letter. The Business greeting letter may comprise asking the client for feedback on their services or expressing the companies gratitude for being a loyal customer for the enterprise.

When the letter is written to a well know customer it is better if you use the recipient’s first name. The tone should be in a pleasant way such that the recipient finds that he or she is an important customer for the company. In the end, mention if the recipient has to do anything, i.e., giving feedback or availing new services of the enterprise.

Business Letter Greeting – Sample

The following is a sample of Business Letter Greeting.


Paul C. Smith,

Customer Service Manager,

Bolton Credit Card Services,

2824 Sundown Lane,

Austin, TX 78746.



Christine Pruitt,

1123 Ferrell Street,

Wadena, MN 56482.

Subject: Kind Greetings

Dear Ms. Pruitt,

Happy New Year 2011! On behalf of Bolton Credit Card Services, I am pleased to congratulate you for being one of our best and loyal clients. From our record, you have been a faithful client of Bolton Credit Card Services for eight years, since 2002. We are proud to be your business partner. This letter serves to seek your feedback on our products and services. As you have bought our new products, we would like to know how you feel about them. Are the products are up to your satisfaction? Are they properly working? As you know we mainly aim at customer satisfaction it is better if you give an accurate feedback about the products.

It is Bolton Credit Card Services’ seek to improve our services and products to serve you better. Hence, any feedback would be treated with the strictest confidentiality and high appreciation. We look forward to your continued patronage with Bolton Credit Card Services. Please feel free to contact Bolton for any queries or assistance. You can contact us by calling us at 9632587412 or send us a mail to It is a pleasure doing business with you.

Yours sincerely,

Ronald E. Pennington,

Sales Manager.


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