Business Letter


A business letter could be written for many business purposes. As in the sample letter, a business letter could be written to introduce some new products which the company would like to market to its clients and dealers. This letter contains an invitation to a new product demo and preview where the potential buyers of the new products can test and view the products for themselves. Information about the preview is given, and incentives of discount are mentioned to attract attendance. The letter functions primarily like a sophisticated advertisement and hence is formal.

Structure the letter such that it comprises of three parts: an introduction, the main body, and a conclusion. In the introduction part of your letter, state the reason for writing the letter. Make the letter precise and brief as your recipient might be a very busy person and might not have enough time to go through your entire letter. Hence write your letter in such a manner that the first paragraph reads as a perfectly enticing and comprehensive summary.

Business Letter – Sample

The following is a sample of a business letter.


Jane Goldie,

Promotion Manager,

NewLife Healthcare Inc,

3046 Patterson Street,

Houston, TX 77122



Morning Glory Deli,

3407 Haymond Rocks Road,

Walla Walla, OR 99362.

Subject: Introduction of our New products

Dear Sir,

Greetings from NewLife Healthcare Inc.

It is my pleasure to introduce to you the latest products from NewLife Healthcare Inc., which will be marketed from next month.  This letter is written with the intent of informing you of our new product review and demonstration of our latest products. As our regular customer and well-wisher, it would be our pleasure if you would take some time off your busy schedule and attend it.

It would be our honor if you can attend a new product preview and demonstration on DD/MM/YYYY, at 10 am at our headquarters. Your queries on these new product offerings shall be attended to immediately at the preview session while you test some products personally to appreciate their effectiveness. Also available is a discount of 30% off the retail prices on any order placed that day.

We would appreciate if you can confirm your attendance to this preview invitation so that we can reserve a space and the welcome package for you. Thank you for your loyal patronage on our products all these years. We look forward to growing together with you on the new product offerings. For any other clarification, please contact us at 8795437957835.

Thanking You

Yours truly,

Jane Goldie,

Promotion Manager,

NewLife Healthcare Inc.


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