Appreciation Letter To Customer

An appreciation letter to the customer is written on behalf of a company to appreciate the customer for being loyal and believing and supporting the company in their journey. It’s important to make customers feel special as the entire economy is customer-centric.

Writing an appreciation letter to customers builds good relationships with customers which will help in flourishing the business as well work as a stepping stone in the growth of a company. While writing a letter of appreciation to customers, do mention about the special discounts on sales or gifts for them.  It’s one way to express your gratitude towards loyal customers.

Appreciation Letter To Customer – Sample

The following is the sample letter for Appreciation Letter to Customer.


Natural Herbs Foods & Snacks Ltd.,

Road No-78,

Lake Road, Chandigarh.

May 28, 2015.


Mr. Shashi Clooney,

Park Street,

Hazel Apartment,

Flat No.-5,


Subject: Thanking and appreciating you for your extreme faith in us.

Dear Mr. Clooney,

On behalf of  ‘Natural Herbs Foods & Snacks Ltd.’, I am sending this letter to you in good regards for supporting us and being our first and consistent customer from the year 2005. We appreciate for showing your interest in our products till date.

We feel pleasure to be associated in business with you and are pleased to know that despite being several food companies you have maintained your faith in our products and services.It is your valuable suggestions and feedbacks which help us to serve you even better than before and helps us to improve the products as per your suggestions and keep moving forward. We feel happy and pride in serving customers like you.

On behalf of our fifteenth (15th) grand anniversary, i.e., on June 10, 2015, Monday, we gift you vouchers from the company (attached to this letter) for being our consistent and supportive customer through our journey till date and cordially invite you for our anniversary program. Please do attend the function,  your presence is very important for us. (An invitation card for you and your family is attached along with this letter.)

Thank you again for your kind support and suggestions and being so loyal.


Krishnaditya Raman,

Customer Relationship Manager,

Natural Herbs Foods & Snacks Ltd.,


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