Apology Letter to Customer

Apology Letter to Customer


Apologising is acknowledging a mistake and saying sorry. It is an expression of regret or remorse for having done something wrong. Writing an apology letter means acknowledging or expressing regret or seeking pardon for a fault or offence done knowingly or unknowingly at some time or the other.

An Apology letter to the customer is a good response letter from a company to its customer who might have complained about its product or services in a previous letter sent to the company. The company’s response to the client indicates its professionalism in viewing the customer’s complaint seriously for the improvement of its product and services. Apologising in business in a polite and genuine manner at the right time may turn negativity to positivity for any business. Writing an apology letter to the client on behalf of the company will make the customer happy and he/she will appreciate the company for taking the time and responsibility for solving the problem.

Apology Letter to Customer – Sample

The following is a sample letter for an Apology Letter to Customer.


Euphoria Bookstore,

992 Woods Lane,

Spain, CO 80092.


June 10, 2015



Patria Kingsley,

333 Sandy Street,

Spain, MI 48548.


Subject: The missing CD.

Dear Ms. Kingsley,

Please accept our humble apologies for the missing CD for your book ‘ Learning French In 30 days’. We have confirmed with the publisher of the said book that you recently purchased from Euphoria Bookstore. It is true that the publisher has accidentally omitted the CD from the book. They send their apologies too.

Thank you for informing us of the error which now stands corrected. The said CD with an apology letter has been sent as a courier to your address immediately, free of cost. Sometimes, mistakes do happen unknowingly, please try to understand the situation as the publisher was not intended to omit the CD from the book and trouble its customers for the same.

We hope that you are satisfied with the course of action taken to solve this error. Please find a few vouchers for your future shopping convenience at Euphoria Bookstore as a token of your kind understanding on the error made with your purchase.

We apologise for the inconvenience caused to you. If there are any other issues that need to be addressed, please don’t hesitate to contact us, we will be more than happy assisting you.

Keep visiting our bookstore. It is our customers and happy buyers who keep us moving.

Thanking you.


Kent Hardy

Customer Care Manager,

Euphoria Bookstore.

Woods Lane, Spain.

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