Announce A Sales Contest


Most companies have a solid sales team in place which looks after the selling of the company’s products to a wide array of clients. This work is spearheaded by the sales team which possess the technical know-how of pursuing the tasks at hand and monitor the entire sales function of a company.

However, to maintain a high standard amongst all sales employees, it becomes the company’s responsibility to provide their employees with some form of incentive to ensure that the existing standards are maintained- and even give rise to the possibility of improving employee performance marginally. This kind of healthy competition is needed in every workplace. Launching a sales contest is also a stepping stone towards boosting their employee’s morales.

The sample letter given below is thus announcing a sales contest to all its employees to further the agenda mentioned above. Refer to the sample letter for more insight on the same.

Announce A Sales Contest – Sample


Sales Team

Magic Products

Building 8

New Delhi-123456

Date: 1st October 2017


Human Resources

Magic Products

Building 8

New Delhi-123456

Subject: Announcement of Sales Contest

To whom so ever it may concern,

Greetings all!

As you are aware, the festive season is right around the corner. Joy and love is in the air, and Magic Products wants to make sure that its employees get a taste of the same as well.

So the management has decided, in addition to the annual Diwali bonus provided to all its employees, Magic Products for the first time will be conducting a sales contest, which allows employees of the sales team to win exciting prizes!

The rules are simple. We are launching our new product in the market- The boyfriend Tshirt. Whichever employee manages to make the most sales before the 20th of Oct, will be entitled to a new microwave in addition to their Diwali bonus!

Moreover, the employee will be granted a 3 day long paid holiday! The aim of this exercise is for each one of you to push your limits and strive for greater heights. We see the potential in you and hope that it will be explored through this contest. Once you set your mind on something, you can surely achieve it.

We expect the very best from each one of you. May the odds be ever in your favor.

Looking forward to a fruitful and healthy competition from the sales department of Magic Products. Let us show them all why we are the best!

Best Wishes

Human Resources

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